After lunch, we were joined by Bob Isherwood during a session on World Changing Ideas. Mr. Isherwood was the Worldwide Creative Director of Saatchi & Saatchi (one of the most successful advertising agencies in the world) for 12 years. During his time with Saatchi & Saatchi, he created the Saatchi and Saatchi Award for World Changing Ideas with the intent of attracting and supporting extraordinary inventions and initiatives aiming to make the world a better place. Bob shared his personal philosophy for success with our students as well as examples of advertisements that strongly capture the audience.
Bob shared with our Accelerator participants the ingredients to creating successful brands and ideas: make them original, make them relevant, and make them emotional. He shared is own story - a most inspiring story of struggle, success, and self discovery. It is riveting.
Our participants spent the rest of the day working on their Sony and Cisco-Presidio project and for the first time in a week, we closed Owen’s doors before 9 pm!
If you want to see our photo library, you may do so at http://picasaweb.google.com/VanderbiltAccelerator
Michael Burcham
Faculty Director, Accelerator 2009
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