BlueCross BlueShield of Tennessee & Gordian Health Solutions have teamed together to have Accelerator participants development of a Strategic Plan to add Social Media as a key tool to promote health and wellness for the population insured by BCBST and its subsidiary Gordian Health Solutions in a Business to Consumer engagement model.
The Challenge for the Accelerator Teams:
To create a Social Media strategy for BCBST and Gordian that protects an individual’s right to privacy while providing the opportunity to link to others either at the work place or from home to share relevant information about wellness and illness.
The Challenge for the Accelerator Teams:
To create a Social Media strategy for BCBST and Gordian that protects an individual’s right to privacy while providing the opportunity to link to others either at the work place or from home to share relevant information about wellness and illness.
The strategy should utilize social media tools and applications to engage individuals interested in specific topic areas on an opt-in basis. The strategy’s overarching concept should be on transforming BCBST and Gordian’s interaction method from a Business to Business (B2B) methodology to a Business to Consumer (B2C) methodology.
About BCBST:
For more than 60 years, BlueCross BlueShield of Tennessee has been centered on the health and well being of Tennesseans. Today, more than 2 million people across the state turn to us for health plan coverage and insurance products. And more than 5 million people nationwide benefit from the services we provide.
About Gordian Health Solutions:
Gordian Health Solutions, a wholly-owned subsidiary of BCBST, is a leading, national personal health coaching company. Blending health science, coaching and technology, Gordian is pioneering the next generation of integrated health solutions to deliver a personalized, interactive service promoting healthcare self-improvement and long-term wellness.
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